Mat Tower · Sydney, Central Coast & Newcastle

The Latest.

What we're building, what's changed in Claude, and what's actually working for the businesses we set up. Written by Mat, no fluff.

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Claude

Claude Inside Excel and PowerPoint: AI in the Documents You Already Make

What the Claude for Excel and PowerPoint add-ins do inside your files, a monthly reporting workflow, and what to check first.

Claude

Claude in Chrome: Getting Claude Into the Tools You Already Use

The Claude in Chrome side panel, its permission model, and four workflows worth trying.

Claude

Picking the Right Claude Model for the Job (Without Overthinking It)

Haiku, Sonnet, Opus and Fable, the effort setting, and a simple rule for choosing between them.

Claude

Claude Cowork: What It Actually Does for a Small Business

Anthropic's background-task system for Claude, and what's worth setting up first.

Tools

5 AI Tools That Answer Your Phone, Your Data Questions, and Your Unpaid Invoices

Answering calls, running SEO, digging through company data, chasing payments, and finding the right automation.

Business Ops

6 AI Tools Filling In for Departments You Don't Have

Sales research, legal review, compliance, HR, data analysis and software development, without the full-time hire.

Tools

6 AI Tools Quietly Changing How Workplaces Run Right Now

Six tools for meetings, project management, scheduling and enterprise search.

Marketing

5 AI Tools Turning One Marketer Into a Small Content Team

More content, design, copy and video without hiring a bigger team.

Sales & Service

5 AI Agents Quietly Taking Over Sales and Customer Service

Five AI agents that handle customer service and sales conversations, and where to find them.

Hiring & Finance

5 AI Tools Cutting the Busywork Out of Hiring and Back-Office Admin

Tools that cut down the admin behind hiring and everyday finance work.

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